Interwine, China's largest alcoholic exhibition with the longest history, is held twice a year. From July 28th to 30th, 2021, the 26th Interwine was held in Area B of the China Import and Export Fair in Guangzhou. Interwine Shenzhen will be held from October 28th to 30th.

The three-day exhibition area is 50,000 square meters, attracting exhibitors from 53 countries and more than 50,000 professional visitors and group buyers. International Wine is not only a 3-day exhibition, it is also a platform for wineries, importers, distributors, industry associations and alcoholics from all over the world to establish a network in China, 365 days a year.

WHY THE CHINESE MARKET?

China is the largest consumer in Asia and top 5 in the world. Because of the recent economic boost in China, imported wines, beers and spirits are greatly sough after. There is roughly 110 million population in the Guangdong region and its local geographic advantages given the direct access to Mainland China and Hong Kong and Macau. China also has 82% of the population ages from 15-64 as targets for wine drinkers.

Interwine website

http://www.interwine.org/en/